Brand Story

Brand Story

In the crisp, vibrant autumn of 2012, four college friends in Pennsylvania, united by their passion for cycling and the great outdoors, embarked on a journey that would forever change the way athletes and adventurers engage with their gear.

Our protagonist, Annie, an ardent cyclist, and her companions were no strangers to the exhilarating rush of the wind against their faces or the challenging embrace of the rolling landscapes. Yet, amidst the joy of their rides, a persistent adversary loomed — discomfort. Drenched in sweat, battling clothing that clung coldly to their skin, a spark of frustration ignited a revolutionary idea.

Annie, with her keen sense of innovation and supported by her friends, recognized a gap in the market: the need for a fabric that could rise to the challenge of an athlete's rigor. They envisioned a material that could not just absorb moisture but also expel it, keeping the wearer dry and comfortable regardless of the intensity of their activity.

Determined to transform this vision into reality, they plunged into the world of textile engineering, merging passion with perseverance. Their dorm rooms turned into makeshift labs, and the library became their research haven. They tested countless combinations of fibers, weaving together their academic knowledge and untested theories.

After numerous trials and errors, their dedication bore fruit. They engineered a groundbreaking functional yarn that was not just moisture-wicking, but also boasted antibacterial properties and an environmentally conscious footprint. This innovation was more than a textile; it was a beacon of comfort and health, a testament to sustainable practices.